Connect with Story

CONNECT with STORY

Nick Westergaard helps leaders and marketers connect with their audiences through the power of story. Your audience will learn, laugh, and light up with ideas.

Nick Westergaard

TRUSTED BY LEADING BRANDS

Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs
Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs

Nick’s Story

Nick Westergaard helps leaders and organizations tell their stories. He teaches at the University of Iowa’s Tippie College of Business, where he leads the Story Lab program. Nick is the author and illustrator of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, and a Moth StorySLAM Champion. More →

Called “one of the most jaw-dropping speakers,” 
when you work with Nick, your audience will …

Nick delivered an engaging session for my teammates, helping them build storytelling capabilities. These skills are so important to drive influence and lead change in a large company—I know my colleagues benefitted from Nick's frameworks, guidance, and expertise!
Cheryl Davenport
Nike

Nick Westergaard's books provide helpful frameworks and practical tools for standing out in our crowded, distracted digital world

MORE »

Buy My Books

The Latest

Podcast

The Manager Method for Human Leadership

January 26, 2026

ashley herd on brand

Ashley Herd, founder of Manager Method and former Head of HR at McKinsey, explains why most managers aren’t actually failing—they’re just guessing. She breaks down her simple yet powerful three-step framework—pause, consider, and act—to help leaders move past the “speed … Read More

Article

History’s Lesson on Editing Your Story

January 22, 2026

Twenty-twenty-six marks my 26th year of fatherhood. It’s one of the longest-running aspects of my identity. At this point, I’m just leaning into most peak-dad behaviors. I watch the thermostat like a hawk. I have a black belt in dad … Read More

Subscribe to Nick

SUBSCRIBE TO NICK’S STORY STRATEGIES NEWSLETTER

A monthly email to help you lead with story in your work.

Nick is more than a storyteller. His craft goes beyond telling stories that keep an audience emotionally engaged. Nick delivers truths wrapped in magic that turns words into worlds.
MIRI RODRIGUEZ
MICROSOFT