Get Scrappy

"Are you feeling like David in a field of marketing Goliaths? Get scrappy! Organizations of any size can use the principles in this book to stretch their digital marketing reach."

- Daniel H. Pink, Author of Drive and To Sell Is Human

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Buy Get Scrappy now and get tons of added bonuses. Simply order the quantity you want from Amazon, Barnes & Noble, or any of the booksellers noted below and forward your receipt to [email protected]. Your incentives will be on the way!


When you order the book you also get the following extras:

Scrappy SketchbookAn exclusive 22-page PDF written and illustrated by Nick Westergaard. See the sketches that helped bring this idea from the stage to the page.

Scrappy SummaryAn exclusive 3-page PDF overview of the book's content.

Scrappy Foreward by Ann HandleyThe best-selling author of Everybody Writes and Content Rules provides the foreword to the book. Get early access to Ann's scrappy setting of the stage.

Scrappy Influencer TableDeveloped by Tamsen Webster of Oratium, this audience analysis table featured in Chapter 7 of Get Scrappy provides marketers with a useful tool for how to allocate time on social media. You'll have early access and a useful reference for your desk.

Scrappy Marketers Unite Facebook GroupGet access to a secret invitation-only group on Facebook where Nick Westergaard will be sharing ideas from the book, tips, and other stories. You can also share your scrappy stories as part of this exclusive community.
$550 value in free bonuses

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Are you ready to Get Scrappy? Here's what you can expect from this handy digital marketing resource. The book kicks off with a foreword by Ann Handley, Best-Selling Author of Everybody Writes and Content Rules. After an introduction the book dives into it's first of three parts.

First, in Part One,
I start with the smart steps you can't skip - branding, mapping your marketing strategy, and following your digital compass.

Part Two focuses on how you can do more with less by creating a question engine, embracing your people power, and connecting your digital dots.

Part Three gives you advice for how you can simplify your marketing for the long haul by optimizing your social media and content marketing, measuring what matters, and putting it all together.

Finally, the book closes with several scrappy resources including a reference guide, further reading suggestions, and discussion group questions (great for marketing teams as well as students and educators).

Praise For Get Scrappy

"This helpful digital marketing bible … walks readers through meeting business objectives, assembling the right team, using a mix of old and new media, and nurturing an active community. Covering both strategy and concrete plans for action, Westergaard’s book is a cogent guide to achievable digital marketing."

Publishers Weekly

"Are you feeling like David in a field of marketing Goliaths? Get scrappy! Organizations of any size can use the principles in this book to stretch their digital marketing reach."

Daniel H. Pink, Author of Drive and To Sell Is Human

"The most practical book there is about guerrilla marketing in the social era, Nick Westergaard offers sound, strategic advice that will work for any and every business."

Jay Baer, President of Convince & Convert and New York Times Bestselling Author of Youtility

"Good marketing isn't about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard's detailed advice about how to Get Scrappy - and do more with less - is certain to improve your business."

Dorie Clark, Author of Stand Out and Reinventing You, and Adjunct Professor, Duke University's Fuqua School of Business

"I wish more brands would get scrappy with their marketing. Digital marketing used to be panacea because it was fast, cheap and data-driven. Now, too many brands see marketing as slow, expensive and filled with so much data, that they are paralyzed by it. Big mistake. Get scrappy. It's not just the name of this great book by Nick Westergaard, it's an attitude that all brands need to embrace, strategize and execute on. Here's your roadmap."

Mitch Joel, President, Mirum, Author of Six Pixels of Separation and CTRL ALT Delete

"Drop your marketing ego at the door and get to the core of what matters most to your customers and prospects. Nick provides a crash course for honing the terribly under-celebrated skill of being a scrappy marketer."

Jason Miller, Group Manager Global Content and Social Media Marketing, LinkedIn Marketing Solutions

"Get Scrappy presents an elegantly simple approach to getting the most out of the two marketing resources no business ever has enough of - time & money. Get Scrappy isn't just a formula for success. It is a mindset designed to deliver bigger results with less stuff."

Andrew M. Davis, Bestselling Author of Brandscaping and Town INC.

"If you want to do more with less (and who doesn't?!), Nick Westergaard's book is the ultimate guide to marketing. Read it to learn an immensely practical and creative system to addressing age-old marketing challenges as well as seizing the new opportunities of social and digital today."

Denise Lee Yohn, Brand-Building Expert, Speaker, and Author of What Great Brands Do

"While every other book out there gets more complex, this one gives you a whole lot of simple, common sense practices to take your business to the next level. This book will just plain work for you."

Joe Pulizzi, Founder of Content Marketing Institute and Author of Content Inc.


Nick Westergaard has been called one of the "most jaw-dropping marketing speakers."

He speaks about branding and digital marketing at conferences and corporate events throughout the world. With a background in improvisational comedy and psychology, Nick is a dynamic speaker. His style balances thought-provoking insights and practical tips with a light and humorous delivery.

In the end, the audience learns, laughs, and leaves with ideas they can implement right away.

Plus, as part of the launch of Get Scrappy, Nick is working with conferences and event organizers on special combos for keynotes and books.

About Nick

Nick Westergaard is a strategist, speaker, author, and educator. He is Chief Brand Strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches at the University of Iowa's Tippie College of Business, is a regular columnist for The Gazette, and is the host of the popular On Brand podcast.

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